The SMS Comparison table and site discuss SMS Global’s range of features, pricing, reliability, and customer care service.
From the comparable SMS gateway providers review, SMS Global offers good value for Australian businesses.
The latest update was in March 2025
As of 2025, SMSGlobal is a key player in the Australian SMS service market, offering robust solutions tailored to various industries, including retail, education, healthcare, and government. They specialize in bulk SMS, SMS marketing campaigns, one-time passwords, two-factor authentication, and two-way SMS communication.
Focusing on integrating SMS services into existing business software, SMSGlobal enhances workflow automation and customer engagement. Its platform is designed for scalability and reliability, ensuring effective communication strategies for businesses of all sizes.
From an in-depth analysis of the features and services of numerous reputable SMS Gateway providers in Australia, our SMS comparison review found good value to Australian enterprises based on SMSGlobal offers, including:
SMSGlobal began in 2007 and now has five overseas offices (Croatia, Dubai, the UK, New Zealand and the USA)
Below, view the full SMSGlobal review, which focuses on price, features, reliability, and customer service in comparison to other SMS Gateway providers.
When comparing SMS Gateway providers in Australia, a key strength when assessing SMSGlobal for review purposes was its competitive pricing structure for the text messaging service. The website does not provide any details on pricing other than to state there are three options under the titles P.A.Y.G Bulk Top-Up, Subscription, and Lock-in Rate Contract.
SMS Global ensures:
The best value is for mass distribution, which would benefit companies that have a large number of contacts. However, it does offer SMEs, but at a more expensive rate for each SMS, and this is very much dependent on the volume distributed.
Key features of their plans include a two-way conversational inbox, unlimited contacts and automation flows, dedicated numbers, enhanced reporting, two-factor authentication, and MMS capabilities. Their pricing structure is designed to provide flexibility and competitive rates, suitable for diverse messaging requirements.
To send a text message, you only need a PC, Mac, Tablet or Smartphone with internet connectivity. There are no downloads, installations or hidden development costs.
As of March 2025, the ProductReview site displays SMS Global with an average rating of 3.62 on 174 reviews through TrustPilot. Overall, the online reviews of SMSGlobal are average, with users highlighting the platform’s ease of use, reliability, and features.
Some key points in the reviews cover:
Ease of Use: Many users found SMSGlobal easy to use, with an intuitive user interface that made it easy to send and receive SMS messages.
Reliability: Several users commented on the platform’s reliability, delivering messages promptly and consistently.
Customer Support: Users liked SMSGlobal’s customer support, with many mentioning the support team’s quick response times and helpfulness.
Pricing: Users found SMSGlobal’s pricing competitive, with several commenting that the platform offered good value for money.
Features: Several users mentioned the range of features available on the platform, including the ability to send bulk SMS messages, the use of virtual mobile numbers, and integration with other applications.
API Documentation: Users also praised the platform’s API documentation, making integrating SMSGlobal with other applications easy.
Reviews versus other providers are compared and presented in the graph below.
When it comes to ensuring that a text message service (SMS) is effective, it comes down to two factors, namely ensuring the message is distributed efficiently (known as Uptime) and the time it takes for an SMS to get to the mobile phone (known as Latency). In some cases, there is no urgency to reach the end point, while in other cases, such as the SMS verification code of a bank or a scheduled meeting, it will be critical. In the case of SMS Global, its strong performance is its high ability to meet the client’s or company’s expectations when required.
You only need a PC, Mac, tablet, or smartphone with internet connectivity to send a text message. It requires no downloads, installations, or hidden development costs.
Our SMS Global review found it has an advanced SMS gateway and APIs platform software to send online bulk SMS and group send SMS to help meet any business solutions, whether it is:
SMS Global has a cloud-based and user-friendly web SMS platform gives businesses and organisations access to their SMS gateway. It is compatible with any web browser, so it is easy to send and receive text messages nationally or globally from any internet-connected device. The flexible options allow the integration of mobile messaging into business operations such as applications, websites, intranets, CRMs, ERPs, and other corporate software, providing a real-time SMS capability to existing business applications.
From SMS Global’s perspective, the benefit of flexible API integration to a text messaging system is that it allows one-way or two-way messaging to occur to your target audience. This ability to send SMS to other major Australian and global networks and then receive responses from mobile users is an effective way of knowing how the communications have been received. This also leads to tracking the exact period that the SMS is received, providing the organisation or a client with an audit trail. A delivery report can provide an audit trail showing the two-way communications when an outbound message is sent and received, and whether an SMS has not been delivered.
Their web messaging platform allows you to engage your audience with targeted campaigns and streamline processes using SMS in your workflows. Advanced features like campaign comparison reporting, data segmentation tools and intelligent keyword-based reply rules make it simple to create tangible results. No other platform compares.
All this can be done with their reliable and efficient gateway that will directly route to Australian telecommunication providers or their aggregators if required.
One of the significant features of SMSGlobal is its valued customer assistance support service for any technical needs. It has a 1300 number available for discussion on a 24/7 basis. Email contact, an extensive knowledge base, a pop-up screen for discussion and a live chat opportunity support this. All these contacts, as well as Twitter, Instagram, LinkedIn, and Meta (Facebook), make this provider very open to providing the best possible customer accessibility. On the SMSGlobal website, video tutorials are available to assist you.
Knowing that this provider has its base in Melbourne, Australia, the time factor and language will not be an issue to Australian organisations wishing to discuss matters, whether they are engaging their services or discussing issues relating to the text messaging service.
SMSGlobal offers a free trial to test its products and services, but it does not mention the number of free SMS compared to its competitors, who display the number of free SMS for trial purposes.
Looking at their wide variety of customers or clients and online SMS Global reviews, the reputation of past and present users is admirable compared to other competitors. Examples include Microsoft, IBM, IAG, AFL, ANZ, and First National Real Estate.
To ensure that your SMS messages have been distributed reliably, a premium direct gateway is a way to go. The SMS is delivered directly to a significant, reliable telecommunication provider, Telstra, Optus, or Vodafone, and routed into a mobile network system. This Tier 1 carrier-grade SMS gateway offers quality and security to clients and customers. Most of SMS Global’s mobile carrier networks are accessible through their SMS Global gateway, thereby providing global reach using one provider.
Reliability depends on the Uptime Guarantee, and in the case of SMS Global, it offers a 99.99% uptime, which means its performance is that of a top-level provider. It is confident that the quality of service provided to its customers is second to none.
SMS Global has a Service Level Agreement (SLA) that ensures that its delivery of text messages will be met with 100% Network Redundancy available. Should there be any network disruption or path failure, it has the technology, infrastructure and availability of additional routes to send the message.
SMS Global is SPAM compliant, meeting the Australian Commonwealth regulation of the Spam Act 2003. The law requires that companies not send unsolicited electronic messages. This applies to SMS through any gateway requiring the consent of the business or organisation, and all SMS need to identify the type of business they are. They have a functionality system in place to allow any subscriber to be easily removed from the contacts list.
Our SMS Global review focused on the terms and conditions. The system features a definitive privacy policy that details its acceptability to all users. Security is highly recommended via SSL, which is available without any additional charge. Global SMS can also provide a secure Cisco IPSEC VPN connection for extra protection, should the business or organisation request it to connect to the provider’s gateway.
The only policy that could not be found was no mention of their policy concerning the General Data Protection Regulation (GDPR) on data protection for all individuals which also addresses the export of personal data.
This SMS Comparison Table was developed after extensive research into various SMS providers offering gateway services.
The developers of this Comparison Table and associated site, experts in the SMS field, felt readers needed to easily identify what they needed to know about gateway providers before engaging their services.
The information provided was sourced from providers’ websites. Although the information was presented as accurately as possible at the time of publishing, changes can be made by the providers without any notification, so the authors encourage you to always check the provider’s website. If you find some information that does not match that displayed in the table or site, please let the authors know so that alterations can be made immediately.
It should be pointed out that the SMS Comparison Table or the corresponding site does not contain advertising.
While the SMS Gateway Australia Comparison Table is free for the public, the authors wish to disclose that some affiliate relationships exist. Such relationships do not impact the rates and fees users of the site will receive from these providers.
As the information comes from the provider’s website and not through an API feed, there is the risk that data may become outdated without prior notice. As such, you should note below when the page was last updated. Before signing up, you should also check with the SMS gateway provider’s website account.
The authors hope this SMS Comparison Table and site are beneficial to you.
Last updated on 24 March 2025.
SMS Global Offer Text Message Gateway Solutions For Australian Businesses
Rating: 4.8 Reviewed by Alain Grossbard April 2nd 2020