If you’re after a simple, no-fuss solution that will deliver SMS promptly, then Email to SMS is your product.
The review found that Notifyre has vital strengths in the gateway network, such as its cheap pricing policy, sound compliance and security, and reliable customer support service.
By Alain Grossbard / Updated: Wednesday, February 26th, 2025
The best e-mail to SMS Australia providers in February 2025 are:
Broker Reviewed
Pricing
SMS Functions
Reliability
Customer care service
Overall
An Email to SMS gateway can be a valuable tool for businesses and organisations for several reasons:
10 Good Reasons to Use Email to SMS Gateway
An Email to SMS gateway can be a valuable tool for businesses and organisations for sending SMS for several reasons:
Reachability: Not everyone checks their email regularly, but most people always have their mobile phones with them. SMS messages are typically read within minutes of being received, making them a more immediate form of communication.
Ease of Use: Most people are familiar with email and SMS, so there’s no need for additional training or software to use an Email SMS gateway. It’s a simple and intuitive way to communicate.
Automation: Email-to-SMS gateways can be integrated with existing systems to automate certain communications, such as appointment reminders, order confirmations, or system alerts.
Affordable: SMS messages typically cost less than voice calls and can be sent in bulk, offering a budget-friendly method to contact many individuals.
Unlike internet-based messaging apps, SMS doesn’t require a data connection to work. This makes it a more reliable communication, especially in areas with poor internet connectivity.
Two-Way Communication: Many Emails to SMS gateways support two-way communication, allowing recipients to reply to messages. This can be useful for getting quick feedback or handling customer service inquiries.
Record-Keeping: Emails can be easily archived and searched, making it easier to track communications. This can be important for compliance purposes or maintaining a record of customer interactions.
Emergency Alerts: SMS is a fast and reliable communication method for emergencies, essential messages, and critical updates. An email-to-sms gateway can quickly send these alerts to all staff or customers.
Marketing: SMS messages have a high open rate, making them an effective channel for marketing messages. An email-to-sms gateway can send customers promotional offers, discounts, or other marketing messages.
Integration: Email-to-SMS gateways can be integrated with CRM, ERP, and other business systems to streamline communication processes and improve efficiency
This process will ensure you are stress-free when sending SMS messages, regardless of cost, reliability, and time distribution factors.
You can send SMS messages directly from your computer without changing your CRM system. Accessing your website or using your bulk lists ensures everyone gets the necessary messages. It’s a simple process, like opening your email and sending messages as usual.
This simple service makes Email to SMS a perfect fit for companies or organisations requiring SMS for appointments, alerts, updates, and notifications with items such as parcel pick-up, payment reminders, or significant marketing and promotional campaigns.
Most email-to-SMS gateway companies also provide user replies so customers or staff can respond to an original SMS message. This opens an immediate two-way communication process, which can be invaluable for rotating employees’ work times or reminding people of appointment dates.
If your business aims to communicate swiftly and reliably via SMS messaging with customers, clients, stakeholders, or employees, it should engage a premium direct gateway carrier. This approach ensures text messages are sent directly through major Tier 1 gateway services, including telecommunications carriers like Telstra, Vodafone, and Optus.
Your email-to-SMS gateway will allow information from your computer to be transmitted to or from a reliable Australian telecommunications network. SMS is routed through the mobile phone network system. They are more expensive than Hybrid Gateways that may use overseas gateway providers. View Review >>Visit Website >>
So, suppose your business wants to use SMS messaging to communicate with customers, clients, stakeholders or employees quickly and reliably. In that case, a premium direct gateway carrier needs to be engaged. This way, text messages are delivered directly through primary Tier 1 gateway services such as telecommunication carriers like Telstra, Vodafone, and Optus.
As seen in our SMS Comparison Table, three SMS providers stand out in terms of their excellent features when comparing several significant features offered by different gateway service providers.
Notifyre, Cellcast, and Mobile Message have well-organised and structured gateway networks that will support many solutions that offer email-to-sms services. These include established browser-based message platforms such as Outlook Mobile Service, Online SMS, and SMS Gateway Australia.
These three SMS providers offer a cost-effective way to send SMS messages, as the cost of sending an SMS message via email is often lower than that of other traditional SMS gateway services in Australia.
These SMS distribution companies can disseminate vast volumes of text messages in one go, whether in the thousands or tens of thousands, providing any client with the confidence that text messages will be sent within a very short specified period.
The email-to-sms gateway can provide a high delivery rate, as SMS messages sent via email are delivered directly to the recipient’s mobile device. It also allows you to choose whether to receive replies from these Gateway providers for an inbound system, have them directed to your email, or have them delivered directly to a mobile phone.
The other providers listed in the graphical representation provide good features with the high 70s out of a maximum of 100. This information can be seen and interpreted on the graph presented below.
An evaluation of Emails to SMS Gateway providers in Australia revealed varying service charges based on monthly distribution volume. Cellcast emerged as the most affordable option, providing a competitive rate for bulk text message distribution, regardless of volume size. Following closely is Notifyre, with rates approximately 5 to 10% higher than those of Cellcast. In contrast, the pricing from other SMS gateway providers tends to be about 30 to 40% more expensive than the lowest-cost email to SMS Gateway provider.
Unlike other gateway providers, Notifyre offers unlimited credit validity and no monthly fee. Its virtual number cost is lower than that of its competitors in this category. Additionally, Cellcast and Notifyre customer care recommend optimum solutions at a cost-effective price tailored to meet each requirement. They actively monitor the prices of the SMS markets.
It was noted that Notifyre offers unlimited credit validity and no monthly fee, and the virtual number cost is lower than that of competitors in this category. Both companies actively monitor their charges on the SMS market with price-matching facilities.
Compared to the five major competitors, as shown in the graphical representation below, Cellcast, Notifyre, and Mobile Message were around 35% to 40% cheaper than the highest cost published by SMSTech.
Reliability is an important factor when comparing different SMS gateway providers. Some of the critical factors that determine the reliability of a gateway include:
Network coverage: The provider’s network coverage is essential in determining reliability. Providers with solid network coverage and good relationships with mobile network operators are more likely to provide reliable SMS services.
Uptime: Another critical factor in determining reliability is the provider’s uptime, or the time their service is available and accessible. Providers with high uptime are more likely to provide reliable SMS services.
Delivery rate: The delivery rate, or the percentage of SMS messages that are successfully delivered, is a critical factor in determining a gateway’s reliability. Providers with high delivery rates are more likely to provide reliable SMS services.
Technical support: The quality of the provider’s technical support can also affect the reliability of their services. Providers with a responsive and knowledgeable support team are more likely to provide reliable SMS services.
Infrastructure: The provider’s infrastructure, including its servers, software, and other components, is another critical factor in determining the reliability of its services. Providers with robust and well-maintained infrastructure are more likely to provide reliable SMS services.
Considering these factors, you can compare different SMS gateway providers and determine the most reliable one. However, it’s important to remember that no SMS gateway provider is 100% reliable, and some downtime or message delivery failures may occur.
Referring to the Email to Text Message Gateway Australia Comparison Table, Notifyre and Cellcast deliver a very reliable Email to SMS gateway solution for organisations and businesses that prioritise communicating fast and effectively with their clients, customers, or staff at all times. Both these providers use modern, updated gateway technology supported by strong technical skills in this area.
Of course, Australian-based companies offer customer service support on an ongoing and timely basis.
Like the other text message gateway providers detailed in the comparison table, Mobile Message, Cellcast and Notifyre offer a nearly 100% uptime guarantee, which is very reassuring. However, the other providers do provide very close service-level agreements.
The issue with SMS Broadcast is that it lacks detail on up-time guarantee reliability, which makes it different from some of the other SMS providers, which offer 99% or more up-time with a Service Level Agreement (SLA) guarantee. Up-time guarantees are attractive when used in a marketing pitch, but even the best guarantee will not stop your site from going offline.
The graphical representation of reliability ratings provided below shows that both Cellcast and Notifyre achieved very high ratings on the reliability scale. This was followed relatively closely by Mobile Message which had high rating scores. Wholesale SMS and SMS Tech did not rate well, notably SMS Tech.
It should be pointed out that the other text message gateway providers have support customer centres in Western Australia, Victoria, and Queensland. Hence, they offer prompt, reliable service.
Clickatell is a long-established company offering online SMS services to individuals and businesses of all sizes throughout Australia. The company, which has a Sydney base (Australia), has a long-established reputation and experience in Australia and overseas as an SMS Gateway provider. Similarly, SMS Broadcast, which was established later, is based in Melbourne.
Clickatell and SMS Broadcast have earned a sound reputation in the SMS messaging industry for sending and receiving text messages from PCs and web browsers. These text message gateway providers are essential to customer care, quality of service, and results, and they consistently strive to achieve high satisfaction.
By considering additional features other than those discussed above, you can compare different Email to SMS gateway providers and determine which one best meets your needs and requirements.
When Emailing to SMS Gateway Australia, providers talk about API. They refer to their Application Program Interface (API), a set of tools for building software applications. What an API does is that it specifies the way software components will interact with the server. It is an interface with either the web server or a web browser and is usually limited to a web application client-side. Therefore, email to SMS is a technology that can change the standard email format to an SMS or text message.
For clients who want to use the Email to SMS Gateway process, it is just a matter of customizing the email to send the text message directly to those nominated to receive the information. The API allows for the email to be converted into an SMS-compatible format message. This means the client can send individual numbers or format its numbers database for mass distribution. Emails to SMS Gateway Australia companies will show you how you can send personalised emails through platforms such as Gmail, Outlook or AOL. You can also send from external CRM systems, internal software programs and third-party software.
ii)Wholesale charges
Suppose you intend to send large volumes regularly through an Email to an SMS Gateway Australia provider. In that case, it is logical to research providers who will offer you text credits at wholesale prices. You need to ensure that you are provided with the best possible service and gateway carrier and charged for what is delivered. For wholesale charge opportunities, SMS message platforms have been built with large businesses and corporations that send out tens of thousands of text messages monthly. They are priced in terms of charges that companies are prepared to pay for the service.
Companies can consider various routing options and services to lower wholesale costs. Low-cost routing platforms can deliver wholesale SMS with reliable transmission speeds. Be aware that the carriers may be hybrids, which means that the gateway carriers may not be local and may not provide the uptime guarantee that local telecommunication carriers offer.
iii) Bulk SMS
Bulk SMS is an effective way of sending many text messages quickly and ensuring that a message or a marketing campaign reaches everyone you want to receive it. SMS is personal and goes straight to the recipient’s mobile phone, so the message is delivered directly in a compatible form that can be read immediately. By emailing the SMS Gateway provider, real-time two-way SMS communication is achieved. Not only will they reach a customer whenever they are, but they will also allow you to receive replies to your bulk messages, whether to individuals or groups.
Email to SMS gateway Australia providers will assure you that bulk SMS can be stored for later use, forwarded, and easily tracked using their delivery reports. This lets you see which messages were delivered to which mobile numbers. Using Bulk SMS does not require any special software to be downloaded or installed.
The Email to SMS Australia Comparison Table has been formulated with the mind reader in mind. The authors have worked in SMS for several years but have moved to other IP areas. They are very familiar with several leading email-to-SMS gateway providers. They have prepared a series of key selection criteria that will be easy to understand and provide a fair and unbiased review of the services and features offered by leading SMS providers.
The Comparison Table is free to assist you; however, a commission may be requested if you click through to the provider’s website and engage their services.
This site does not use advertising, and the authors have included price and other key features as the selection elements that have led to its recommendations.
The information in the comparison table is derived from the authors’ viewing of SMS providers’ websites. Therefore, the detailed information provided is a guide, as prices and features can be updated without warning. If any of the information on the table appears outdated or incorrect, don’t hesitate to contact the authors so that changes can be made quickly.
Latest update on 20 February 2025
Published by Alain Grossbard