SMS Marketing Providers will provide a solution to your marketing needs with nearly 100% reliability within seconds of your instruction.
This comparison site will cover the features the SMS Marketing provider should provide to deliver your requirements.
Latest update in March 2025.
Deciding the most effective way to market your product or service to a large group of people, whether they are your customers, clients, employees, or the general public, is always an issue. The most accessible, cost-effective, and efficient way is undoubtedly SMS.
Most people have mobile phones; in fact, more people worldwide have mobile phones than toothbrushes, so a text message can be quickly sent to people in a matter of seconds telling them what new or current product or service is available for their use.
Sending an SMS is simple: Engage an SMS Marketing Provider who has the sophisticated software and know-how to take your message directly into people’s mobiles and computers with near one hundred percent reliability and promptly within a matter of seconds or at the latest a few minutes of your instruction.
You can select from numerous SMS marketing companies in Australia and overseas. What is important is that you find a company that can ensure a reliable and efficient message distribution system at a reasonable cost. The SMS Comparison Table tool will give you an independent overview of the features that need to be considered before engaging such a firm.
The SMS Marketing comparison review looks at features like the telecommunication network provider, the software used, including its API, the charges for various volumes of text messages, the reliability of the system, and the customer service. It then looks at a range of reputable companies that offer the client the best value for their dollar in distributing marketing solutions.
From the review of numerous SMS marketing providers, it was concluded that Cellcast provides a superior service.
The first factor that needs to be considered is how the text messages will be delivered. That involves using an SMS gateway to provide a text message through a telecommunication carrier. Three alternative ways of transmitting through a carrier are direct, Hybrid, or combination. The Direct telecommunication carrier system is the most reliable form, but usually costs a little more. It uses Australian carriers such as Telstra, Vodafone or Optus. The second way, hybrid, uses overseas carriers to distribute goods. They are usually cheaper but less reliable. The third alternative is a mixture of both types of telecommunication carriers.
SMS Marketing providers’ software platforms will give you an idea of the sophisticated technological software they use for their distribution system. Review the range of their IT platforms support systems, such as Outlook Mobile Service, Email to SMS, Online SMS, and SMS Gateway Australia.
The whole point of the exercise is to ensure the client that a message will be distributed to thousands of people virtually instantaneously without worrying about how it will happen. The only requirement for a client is to have access to a mobile or the internet to tell the SMS Marketing Company what message needs to go out.
The software should also be able to receive replies that can be directed, if required, to your email or mobile system. Merging the addresses and information into personalised messages will increase the effectiveness of engaging customers or people, thereby improving your marketing attraction to a product or service. SMS Marketing companies should also be able to collate destination mobile numbers and pass on such information from Excel or similar IT software that can be analysed and appropriate action taken.
An extensive review and analysis of a wide range of Australian SMS Marketing companies revealed that Cellcast and Notifyre offer the best value from a charging point of view. This company provides a cheaper rate for small, medium, and large volume distribution.
Several marketing providers offer unlimited credit for a specific time and a Service Level Agreement (SLA) around their gateway service, making the comparison easier to judge. It should also be noted that you should not be charged if you look at undelivered messages.
Reliability is a key issue that must be seriously considered. There are many SMS providers, but the requirement for assurance as to their reliability in sending information at a specified time and successfully reaching all the people on the database is critical.
The solution is for a state-of-the-art software platform technology supported by technically based staff to be investigated. Therefore, one must review what is available via the SMS Comparison Table and associated reviews.
Cellcast and Notifyre, as well as other SMS Marketing Providers, need to ensure the text messaging service is easy to use from the Client’s perspective, with simple ways to get the message they want to be distributed to the SMS Marketing Provider. As stated before, only access to the internet or mobile should be required. The provider should do the rest.
The SMS Marketing company should state that it guarantees an uptime of 99% or above. Ideally, an SMS provider that offers a 100% guarantee or your money back is ideal. The telecommunication carrier is also a significant factor in delivering messages on time. Direct carriers have a better reliability rate than hybrid carriers.
From the reviews of major SMS Marketing providers, it was seen that the one that provided the best customer care was the one that was presented in the SMS Comparison Table.
Others did rate well, but not to the same extent. What was looked at was the ease of access to the call centre number and the times of operation, whether business hours, Monday to Friday, or a 24/7 response rate.
Of course, there are ways to communicate with customer care groups, whether by email, Meta (Facebook), Instagram, or other social media avenues.
Some SMS Marketing companies offer a free trial that allows prospective clients to try their marketing services for a short period and see and use their technical support services and infrastructure.
Like any Comparison Site, there is a purpose and reason for developing such a table and associated sites. In the case of SMS, the authors, who had worked in text messaging services for many years, felt that prospective and interested clients were confused about who a good and efficient SMS marketing provider was.
Therefore, the authors concluded that they developed an independent assessment Comparison Table with details on the sites associated with various reputable companies so that you can make a more informed decision before engaging an SMS provider.
The authors do not work for any SMS provider, so their assessment is based purely on their knowledge and experience of the text messaging service available.
While the SMS Australia Comparison Table is free for the public, the authors wish to disclose that some affiliate relationships exist. Such relationships do not impact the rates and fees users of the site will receive from these providers.
As the information comes from the provider’s website and not through an API feed, there is the risk that the data may become outdated without prior notice. As such, you should note below when the page was last updated. Before signing up, check with the SMS gateway provider’s website for your account.
If you notice that some information from the SMS provider does not match the review provided, please let the authors know, and changes will be made as soon as possible.
It is hoped that this free Comparison Table and associated sites will benefit you.
Last updated on 28 March 2025